Industrial + Interaction Design
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Aural Store Concept

AURAL HIFI
RETAIL CONCEPT

Rapid visualization, concept development and exploration of AI tools.

Aural is Spatial

A premium audio environment where guests discover their individual sonic preferences through immersion and abundance. Designed with architectural restraint and acoustic zen, Aural invites guests into a sensorial journey across curated zones: from intimate headphone listening nooks, multi-tiered sound walls for speaker discovery, to enveloping demo lounges that echo real-world environments.

Partitioned with soft charcoal felt, oiled timber, and golden pools of light, rectilinear elements guide the space while buffering distraction — fostering quiet introspection and sensory clarity. Guests explore through seamless A/B switching technology, while ambient zones — like the Tea Lounge — offer moments of auditory reset between sessions of focused listening. Rooted in design principles of calm, modularity, and neutrality, Aural encourages mindful listening and self-awareness, transforming audio retail into a reflective, experiential encounter.